Brand concept & Package design for organic vegetables ‘Organto’.
Organto is an international company that markets organic vegetables. Its mission is to make organic vegetables widespread available. They are aiming on the light-users of organic food, without neglecting the heavy-users. This last group of die-hard biological consumers is hard to reach and difficult to convince. Light-users act more on impulse and are willing to try new products and brands. The new packaging design is serious about its claims (100% organic, 0% pesticides), but in a very approachable and fun way. The package is very appealing and inviting, it speaks clear to consumers: I am organic. The biggest challenge was to design a package that clearly says: we are organic for everybody. In text and design, using organic forms and organic use of typefaces. The result is a fresh and distinctive product line that convinces more and more consumers to try organic vegetables. More than once.
*Nominated for the PENTAWARDS 2017